Customer Profile

Wendy Law

Wendy Law

Cellist Wendy Law appears as a soloist with renowned orchestras including, the New York Philharmonic, Boston Symphony, Juilliard Orchestra, Russian Philharmonic, Singapore Symphony and Hong Kong Sinfonietta.

In September 2003, Ms. Law was invited by the office of the UN Secretary General to perform at the General Assembly of the United Nations in a memorial ceremony for the UN staff and family members of those who lost their lives in the attack on the UN compound in Baghdad, Iraq. Ms. Law’s moving performance was hailed as an example of the healing power of music to all those touched by the event.

Ms. Law, an innovative musician in the avant garde of the classical music world, uses Backbone as a medium to broadcast her music to allow maximum reach with virtually no degradation of quality. For more on Wendy visit her web-site. To sample her music click on the listen now button on her main page.

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Artists Promote with Backbone
September 2006

  • Customer Profile
  • Interview with Concert Cellist Wendy Law
  • Backbone recognized in Juilliard Journal

Interview with Concert Cellist Wendy Law

How do you use Backbone Radio?

I use Backbone Radio to provide people with a sample of my works. I have an embedded player as part of my web-site. Having streaming available helps with the objective of my web-site, promotion.

Why do you use Backbone?

In the past I always had to send a CD of my performances to someone who wanted to hear me play. This would take a few days before they received the CD and probably a few more before they would listen. With Backbone Radio I stream in 128kbps MPEG-4 lossless audio for crystal clear CD quality sound. I can point them to my web-site and they can hear me play immediately.

How have you benefitted from using Backbone Radio?

I have received more contacts by interested presenters, orchestras and fans.

How do you plan on using Backbone Radio in the future?

As my career progresses I expect to be on a number of recordings. Backbone Radio 4.1, with integrated e-commerce, will enable people to click directly from my playlist to either my site or directly to the iTunes Music Store to purchase my music.

I am contemplating using the event broadcasting feature to broadcast some of my performances while they are happening.

On a personal level, I am keenly interested in reaching out to the general public on music appreciation and understanding. In the future, I hope to expand my use of Backbone Radio for arts advocacy and educational purposes, as well.

Backbone recognized in Juilliard Journal

Backbone Networks was mentioned in the September 2006 edition of the prestigious Juilliard Journal. The article, Launching Your Own Internet Radio Station, was authored by Derek Mithaug, director of career development, artist and faculty member of the Juilliard School. In the article he discusses launching an internet radio station as a tool to build a following.