Your station will have a lot of listeners. You need to know what they are listening to, when, and from where. Turn this information into revenues through e-commerce and demographics that support your ad sales and underwriting.

Backbone Radio Sales and Reporting Features

Multi-dimensional iTunes integration
Revenues through the iTunes Store
Sell through your own store, too
Create reports to support your sales campaigns
Establish accurate metrics instead of mere estimates
Know how many listeners you have right now and in the last hour, day, week or month
See where they're listening from, and map it out
See whether they're listening on a computer or iPhone
Click on map pins to focus in on locales and target your program content
Generate music listener data, by song or artist
Comply with your local statutory licensing reporting
Save precious man hours in generating reporting data

Sell and Report -- Capitalize on your station's success

Internet radio brings a world of opportunities for funding, and Backbone Radio brings you the tools to create and attract that funding. You can create revenue right away with music sales through the iTunes Store, and you can attract more by documenting your audience's listening patterns. Similarly, you can link to your own store and sell music and goods through your station.

And if you are required to submit statutory license reports, the automatic, real-time logging and reporting features of Backbone Radio can save you many man-hours and provide dramatically more accurate metrics.

SELL -- Integrate your station with the iTunes Store
Built right inside your Backbone Radio station is a partnership with the world's largest music store. Not only does your Backbone station benefit from the vast Apple database, automatically importing artist/album/copyright info for songs you load, as well as album cover art, but it also loads in the purchasing URL for your listeners to click and buy each song. When your listener buys, you get credited a percentage of the sale through your Apple affiliate account. (more)

REPORT -- Know about your audience, log and document
Internet radio has many big advantages over terrestrial radio, and one of them is the ability for you to know exactly how many people are listening to your station now, and where they are located. Your Backbone Radio display tells you this. You can also do a quick browser lookup and see a geographical distribution of your audience on a map, or call up the raw supporting data.
Worldwide Internet Radio Audience
Click on any pin to know where they are located (city, state, country), orange pins for computer listener, blue for iPhone listener. Fill in a date range and see your audience for the last day, week or month.

Then you can create reports that give you all the necessary listener data for supporting your sales efforts, and if necessary, satisfying your SoundExchange or other statutory licensing requirements.