Backbone Radio brings a dynamic, interactive interface to the listener environment. Images, which can be easily changed by the broadcaster in an external database, and displayed on the free QuickTime player. Because jpeg images are delivered via SMIL, multiple images may be sequenced during the play of any given audio clip, whether prerecorded or live.

Let's say that you want to change your images during any song's play, from images of an album cover to a promotional T-shirt. You control the sequence and the timing of when these images appear on the listeners' players. And a click takes them to your site through their web browsers.